Why we exist
Different
Beginnings.
One Choice.
“America isn’t where every story starts. It’s where these stories chose to continue.”
The show
Real stories of risk, identity, and starting from zero.
Americans by Choice is a YouTube show featuring immigrant founders, entrepreneurs, and creators who chose the United States — and built businesses and lives on their own terms.
We explore entrepreneurship, immigration, cultural differences, and personal growth through honest, unfiltered conversations.
If you’re interested in startups, business, mindset, and what it really takes to build something in America, this show is for you.
Honesty
No polished mythology. The setbacks stay in the story.
Courage
Choosing uncertainty — then doing the work anyway.
Impact
Businesses that change families, industries, and communities.
Behind the conversations
Hosted by Nataliya Scarberry.
Nataliya is the founder of CONTENU, a Tampa-based creative digital marketing agency, and an immigrant entrepreneur herself.
She created Americans by Choice to make room for the complicated, inspiring, and deeply human stories that often sit behind business success.
Produced by CONTENU